Your size in 2 clicks
66% fewer clicks.
Tested and refined over 9 years, we've perfected the UX of Magic Fit to be the ultimate balance of accuracy and simplicity. After 9 years of testing and refining at Citizen Wolf, we know that fewer questions means more customers getting to size confidence faster, ultimately driving more conversions.
No competitor questions.
We know from our experience at Citizen Wolf just how expensive it can be to drive site traffic. We also know it's insane for monobrands to install a size recommendation widget that asks customers what size they are in a competitor's products! We don't ask because we don't need to – Magic Fit is super accurate because it's trained on the data required to make clothes.
Personal preference, sorted.
Magic Fit's SKU-level notes put your product team's expertise straight into the hands of your customers. From oversized to regular fits, shoppers get clear, tailored guidance to confidently choose their perfect size — based on both their body and their personal style. No confusion, no compromise, just the right fit.
Smart product notes.
Magic Fit reads everything that already exists about a product — its measurements and size chart, your product team's fit intent, even your customer reviews — and writes clear, per-SKU fit notes automatically. Each note names exactly how that style fits, from tailored to very oversized, grounded in the garment's real ease instead of guesswork. Your shoppers get trustworthy guidance on every product page, so they buy the right size first time and send less back.
Replace confusing size guides.
Let's be real — no one understands size charts. Unless you've memorised your body measurements (and most haven't), those tables are just noise. Magic Fit replaces outdated size guides with a simple, intuitive experience based on biometrics that everyone already knows. No more guesswork — just the right size, first time.
Bespoke integration: Kowtow
Magic Fit feels native inside Kowtow's minimal, conscious design language. The sizing journey reflects the brand's values: simple, honest, transparent — helping customers choose confidently, without compromising the look and feel.
Easy on-boarding.
No need for you to waste hours (if not days) wiring things together yourself. Magic Fit is a platform that connects to your store through whichever channel suits you — Shopify, your own storefront, or our API — and we take on the heavy lifting, including UI design and dev if you don't have that resource internally.
Results you can trust.
Magic Fit is designed by pattern makers and trained on the data required to make clothes. Citizen Wolf has created 100,000+ custom-fit garments using the technology, so we intimately understand how to translate between the hard science of body measurements and the subjective art of great fit.